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sidism
A comprehensive analysis and rebranding of apparel company Aéropostale. A step away from Y2K for parent shoppers and towards classy Euro for TikTok teens.
#graphic-design
#web-design
My part in the development process of signage for the US Open grounds. This project was a part of my freelance work with Michael Graves Design.
#wayfinding-design
An interactive web and card-based project that simplifies congressional primary elections into pixelated candidate sprites and stats.
#UIUX-design
A freelance graphic design venture for a digital wallet start-up that supports small businesses in the Chicago area.
#advertising-design
A sculptural furniture piece inspired by the interlocking Borromean Rings, designed for RIT’s Metaproject with Icon Design.
#industrial-design
#furniture-design
A streetwear brand expressing the Asian-American experience by blending American and Asian visual cultures into bold, seasonal collections.
#apparel-design
An exhibition experience where a speculative future unfolds through sculptural installations and immersive spatial design.
#experiential-design
#3d-modeling
A play object that invites the player to act as nature's hand, building a stable tree canopy using branch pieces and creating something beautiful in the process.
#toy-design
A project that proposes a new south annex to the Yonsei University Student Union to relieve overcrowded communal spaces.
#architectural-design
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